What is the first action to take if media arrives on site without prior arrangement?

The best initial action when media arrives on site without prior arrangement is to direct them to the media hotline. This approach ensures that all communications with the media are managed consistently and in accordance with established protocols. Directing media personnel to the hotline allows trained staff to handle inquiries effectively, providing the necessary information and maintaining the organization’s message and reputation.

By following this protocol, staff can ensure that any interactions are appropriate and authorized, which helps prevent miscommunication or potentially disruptive situations. It also underscores the importance of having a clear pathway for media engagement, thereby maintaining order and ensuring that the staff can continue their work without unnecessary interruptions.