In the customer service approach, what does the "G" in GEAR stand for?

In the context of the customer service approach represented by the acronym GEAR, "G" stands for Greet. This emphasizes the importance of first impressions and establishing a welcoming atmosphere for customers. Greeting a customer promptly and warmly sets a positive tone for the interaction and builds rapport. It signals to customers that they are valued and encourages open communication. A friendly greeting can lead to a more effective service experience, as it makes customers feel more comfortable expressing their needs and concerns. Therefore, starting interactions with a proper greeting is a fundamental step in delivering high-quality customer service.